17 Black-owned beauty brands. Learn their stories and shop their products.
The largest Black-owned makeup brand stocked at Target. Founded by Melissa Butler after being rejected on Shark Tank,...
The first Black-owned sunscreen brand in major mass retail. Founder Shontay Lundy invested $33,000 of personal savings...
One of the fastest-growing Black-owned hair care brands in the U.S., known for nourishing, biotin-infused products for...
Premium hair care designed specifically for curly, coily, and tight-textured hair. Founded by actress Tracee Ellis Ross,...
Inclusive cosmetics built around nude shades for women of color. 'Mented' derives from 'pigmented' — the brand was...
Nature-inspired, food-grade hair care created by Janell Stephens in her kitchen for her five children with eczema. Now...
One of the original mass-market natural hair care brands, founded by the late Chris-Tia Donaldson. TGIN (Thank God It's...
90s Hip Hop-inspired natural haircare with products named after iconic rap songs. Founded by licensed cosmetologist Maya...
Built on viral social media marketing by founder Jesseca 'Judy' Dupart. Known for addressing hair loss from weaves,...
Acne-focused clean skincare designed specifically for melanated skin. Founded by Jamika Martin while she was a UCLA...
Pioneer of an entirely new scalp care category positioned between beauty and healthcare. Founded by Sherrel Sampson,...
100% natural, aluminum-free, handmade deodorant for children and adults. Founded by Chantel Powell using her...
Afro-Latina owned inclusive cosmetics bringing bold, culturally expressive beauty inspired by Dominican and Caribbean...
One of the oldest beauty brands built for women with melanated skin, addressing hyperpigmentation, brightening, and...
The first Black-owned synthetic braiding hair brand at Target. Founder Diann Valentine invested $500,000 to develop...
Built from Whitney White's 1M+ subscriber YouTube channel 'Naptural85.' Co-founded with sister Taffeta White, the brand...
Haitian-American owned clean skincare handcrafted in Miami using tropical, probiotic-derived ingredients. Formulated...